Smoking is bad, but so is some of the content out there being made!
Directed this spot for ‘World No Tobacco Day’ with MTV India. Managed to cross around 1.5million views on Facebook alone. A huge shoutout to all the Whatsapp forwards I received of my own video :P  Feels good to know it’s being shared organically. 
Hope you guys like it \m/
Baaki sab bujhao, agarbatti jalao. hashtag#World No Tobacco Day
Creative Director - Ryan Mendonca
Director - Neal Massey 
Concept - Anirudh More 
DOP - Anuj Samtani 
Head of Production - Feroz Khan 
Assistant Production - Satish Pandey
Art Director - Anish Kumar Pandey
Assistant Art Directors - Laxmi Tamand & Siddharth Singh 
Chief AD - Arpan Roy 
First AD's - Aishwarya Iyer & Rishi Singh
Hair & Make Up - Mansi Talwar 
Styling - Ankita Banerjee 
Offline - Kunal Seth 
Grading – Joginder Singh Varna
Sound – Doyle Soares
The Amazing Cast – Shayak Roy (Son), Deepak Chauhan (Father), Jehangir Karkaria (Grandfather), O.M. Baldev Trehan (Great Grandfather)
Awards
(2019)
Kyoorius 
Blue Elephant Winner
Promax Asia
Gold
Promax World
Silver
Promax India 
Gold