Hoping to become a copywriter, Neal landed a job in television & direction happened to be a part of it. But a decade later, the Kyoorius, Global Promax, Smarties and the Goafest trophies on his shelf were proof that direction was what he was meant to do. After a brief stint with MTV India, he set foot into the big black hole of advertising, directing films for Viacom18, Hajmola, Swiggy, OLX Autos, HUL, NBA, LaLiga, LinkedIn, Zomato, etc. With a soft spot for Thai commercials and a keen focus on performance & storytelling, he has created a number of humorous spots for top brands.